The ACC Expert Center Strategy presents a two-part workshop ‘Strategy for Accounts’, during which 4 leading Strategic Directors take account executives and managers through the world of strategic thinking, business objectives and effectiveness.

Here’s the program of both live workshops:

  • ‘The ABC of Strategy’ By Francesco Caccamese/RCA & Vincent D’Halluin/mortierbrigade

    06/06/23 from 19:00 till 22:00
    Location: The Building (TBWA)

 While talking with clients about brands and strategy, loads of jargon and names are being used. The ABC of strategy offers a crash course in the key areas of brands and strategy today.

 In this 3-hour session, you will get a broad overview of the tools, methods, and hot topics in the world of strategy. The ABC will help you in joining the discussion, being at ease talking strategy and understanding strategy, brands, and strategists better.

  • ‘How to challenge your clients on strategy?’ By Dominique Poncin/FamousGrey & Yves Van Landeghem/ Publicis Groupe

    13/06/23 from 19:00 till 22:00
    Location: The Building (TBWA)

What effectiveness is and why it matters, how it differs from efficiency and why you should care. 

How business, marketing, communication, and campaign objectives relate to each other.

How you can make sense of them all and most importantly: how you can help to define them more clearly with your clients to produce better briefs, ideas, and campaigns.


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ACC Initiated

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • The Building Excelsiorlaan 75/77 1930 Zaventem
    • 06.06.2023 / 19:00
    • 13.06.2023 / 19:00
  • Members
    275 € + VAT
    375 € + VAT