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Summary

Speaker: Petra Baeck/Agenta and Petra De Roos/LDV United

An efficient creation and campaign starts with an adapted, precise and motivational briefing for the agency. Although the agency has the difficult task of coming up with a “great idea”, the task of the advertisers is not easy either: they must set out in a summary document the objectives, but also the context and obligations of the campaign on paper.

The training is given by professionals, active in the world of agencies and advertisers. During a short interactive session of half a day you will receive golden tips and rules that are illustrated on the basis of a relevant and current case.

After completing this training:

• Clients can handle the complex formulation of questions and information that agencies need to get started;
• You can optimize and safeguard this first phase of the collaboration between advertiser and agency and limit the transfer of creations in the future.
• You can deal with the different questionnaires to be conducted and types of information to be provided by the client to the agency.

Thanks to a good briefing you can save time, costs and energy.

For who is this training?
For anyone responsible for drafting strategic or tactical briefings for agencies: Account managers and Strategic planners
 
The session will be given live in Brussels, so there is a maximum capacity of 10 agency people

As the spots are limited, the cancellation fee for this session is €100,00.