You will learn core job design principles to preserve your employees’ autonomy and engagement. Next, we zoom into the communication sector and discuss the potential impact of AI on some of the main job profiles in the sector (client service, creative or digital). You will also get the opportunity to bring a job description from your own agency for analysis.
After this course you will be able to:
• Understand which domains of human abilities (gen)AI is making most progress in.
• Consult scientific sources that link AI progress to work tasks and occupations.
• Assess the potential impact of AI on job profiles in the communication services sector.
• Apply the main strategies of managerial and individual job (re)design.
• Critically reflect on the motivational impact of automation technologies.