As a Connection Strategist, you will help to write and roll-out communication strategies for an always-on approach as well as campaigns, for a diverse range of clients. In doing this, you will play an important bridging role between brand strategy, different expert strategists, media and creation. In this role, you can:
Use your deep understanding of consumer engagement to the fullest in aligning data, insights, and strategies.
Develop strategies that help engage consumers at every point in their journey. Paid, earned and owned.
Define targeting strategy, consumer journey mapping, communications architecture, communications strategy, content strategy and cross-channel planning.
Decide on the most relevant touchpoints, messages and/or audiences, ultimately working on bringing the idea to life in the best way.
Next to this, you will:
Act as a reliable go-to for creatives on the do’s and don'ts of communication across platforms. You’re responsible for connecting the dots, between the idea and the execution as well as between departments & expertise.
Help to seek unique media opportunities and partnerships for clients
Develop trusted relationships with your clients to understand their business and goals
3-5 years experience working in a comms or innovation role
Creative, and have a feeling for brands
Experience in media, social media and digital marketing
Knowledge about data sources, working together with our performance and data specialists
Strong and articulate presentation skills with solid written and verbal communication
You speak Dutch and/or French fluently and have professional proficiency in English.