UBA-ACC Event Briefing Masterclass



How do I brief an event agency?

A half day workshop through which advertisers and event planners learn how to prepare a briefing for the organisation of a business event, a congress, a seminar, a teambuilding,... During this workshop, you will get an insight in both sides of the story: event planner and advertiser. They will show their best practices and challenge you to write the best brief ever. This is a special workshop, tailor made for juniors and seniors. 

Based on case studies of Belgian and foreighn advertisers, we teach you how to write a correct brief in a language understood by both commercial and creative event planners. 
How can you be sure that all the right elements are there? During this masterclass, you will receive a checklist with all practical and useful information to hand over at your event agency.

Additional information on this course can be found here.

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  • Members only
    • Junior
    • Senior

Cancellation policy: UBA/ACC Masterclass

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