Speaker: Martine Ballegeer
ACC and UBA, together with PitchPoint, set out a clear vision where Agencies and Brands are acknowledged as true “partners of growth”. We have seen that the right mix of creativity and “logic” ensures long-lasting relationships. Get it right and partnerships get the return they deserve for their work.
We will show you how to identify the opportunities for innovation, the potential of a Brand-Agency relationship and, hopefully, we will encourage you to innovate commercially with purpose. By sharing a variety of pricing models in use and stimulating the adoption of a wider range of models that better reflect the value Agencies generate for Brands.
These new remuneration models are not the easiest to implement in long lasting relationships with your clients. Therefore, together with Martine Ballegeer from Pitchpoint, we will explain the advantages of using a suitable pricing model for your client. During this webinar the different models will be explained in detail, and you will be able to ask questions in order to get any hesitations or uncertainties out of the way.