Summary
Speaker: Jon Leach
This course will bring to the fore the new skill areas that we believe an Agile Strategist needs.
These 4 new skills are NOT intended as replacements for your existing planning craft skills but rather as a new set of skills to be grafted on top of them. So, after this course, you should be equipped to do what you do already but faster, more independently and with a wider set of colleagues and clients.
1. Boot Strapper | You will learn how to get things going faster with fewer resources.
Skills taught:
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4 instant insight tools
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Use of free data such as Google trends and academic articles
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The joy of small data
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Accessing your own back catalogue
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Coming back to paper and people
2. Creative Dynamo | You will learn how to generate big ideas, small ideas, lots of ideas, at any time you need them.
Skills taught:
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The quantity method
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The A-Z method
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The “steal with pride” method
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How to make ideas easy to buy: alliteration, rhyme, triplets and rhythm as techniques
3. Arch Persuader | You will learn how to sell thinking internally, externally, to clients, to partners, to anyone to keep the idea alive and growing.
Skills taught:
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Quick models and reliable frameworks that sell
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Post-rationalizing with data , psychology and logic
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The 50 street selling skills
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Working with different types of people in the broader industry – how they think and what they like to buy.
4. Ego Ninja | You will learn when to push and when to bend; when to lead, when to follow.
Skills taught:
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Understanding and checking your ego
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Noticing and managing your emotions
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Listening to “the market of ideas”
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The art of the U-turn
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How to keep the flame alive when all seems lost
What is “True North” for you?
ACC discount code: ACC-10%Spr/Sum22
ACC Hosted
- Open to all
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- Senior
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- Account & Project mgt skills
- Strategic skills
- This course will be run online via Zoom.
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- 25.04.2022 / 13:30 - 18:00
- 26.04.2022 / 13:30 - 18:00
- 27.04.2022 / 13:30 - 18:00
- 28.04.2022 / 13:30 - 18:00
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