APG TRAINING COURSES: Strategies and Models for Creating Fame with Paul Feldwick


This is a one day seminar led by Paul Feldwick, author of 'The Anatomy of Humbug’, and held at the Museum of Brands.  Using the Museum as inspiration, and with guest speakers to build expertise in particular areas, you will deepen your understanding of the links between entertainment, brands and advertising, learn about the levers of popular culture, theories and practice of creating mental availability and ideas on how to re-think how you develop strategy and write briefs.

Dates TBC hopefully, 2 x Half-Days  17th &  24thor 18th & 25th May

ACC Discount code: ACC-10%Spr/Sum22



ACC Hosted

  • Open to all
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • This course will be run online via Zoom. (2 Half-Days) - Dates TBC
    • 17.05.2022 / All day
    • 18.05.2022 / All day
    • 24.05.2022 / All day
    • 25.05.2022 / All day

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