This is a six part course aimed at helping planners and strategists sharpen their strategic skills when faced with thorny client problems that have no obvious answer (in other words, nearly all of them). It is focused directly on how to respond to client briefs and turn them into viable applied strategies. In preparing for the course, the tutor interviewed over twenty senior clients, planners and creative directors to help understand where planners and strategists are able to add most value, and where the common gaps in their strategic arsenals lie.
The course will equip you with the tools to see beyond the client brief and get to the ‘question behind the question’. You will develop more powerful and robust strategies as a result that demonstrate to clients the value creative strategy can bring to their business.
ACC discount code: ACC-10%Spr/Sum22