Brainery Session: Pricing Creativity

Summary

Speaker: Blair Enns

This talk leaves the audience not only believing that they can charge much more, but showing them how to do it. Blair is an accomplished, and provocative speaker who strives to deliver a talk that leaves a wake of lively debate long after the event has ended. “You cannot be an effective pricer if you study pricing alone and eschew some of the complementary skills of selling and negotiating,” says Enns. “Most attempts at value-based pricing in creative firms fail for this reason.” That blended view of pricing, selling and negotiating is what Enns brings to the Pricing Creativity, but he is clear that none of these areas is where his true expertise lies. “More than pricing or selling, what I know is the peculiarities of the creative mind that make it difficult for that person to ask to be paid what they are worth.”

Some key points covered include:

● How to get paid for value instead of inputs or outputs
● How to move from 50-page decks to one-page proposals
● How to untether from tracking and selling time
● How to overcome your own mental hurdles to charging more

• Event link: Once registered, participants will receive a link prior to the event.
• Price: Free and exclusive for EACA members

Biography - Blair Enns