Speaker: Blair Enns
This talk leaves the audience not only believing that they can charge much more, but showing them how to do it. Blair is an accomplished, and provocative speaker who strives to deliver a talk that leaves a wake of lively debate long after the event has ended. “You cannot be an effective pricer if you study pricing alone and eschew some of the complementary skills of selling and negotiating,” says Enns. “Most attempts at value-based pricing in creative firms fail for this reason.” That blended view of pricing, selling and negotiating is what Enns brings to the Pricing Creativity, but he is clear that none of these areas is where his true expertise lies. “More than pricing or selling, what I know is the peculiarities of the creative mind that make it difficult for that person to ask to be paid what they are worth.”
Some key points covered include:
● How to get paid for value instead of inputs or outputs
● How to move from 50-page decks to one-page proposals
● How to untether from tracking and selling time
● How to overcome your own mental hurdles to charging more
- Event link: Once registered, participants will receive a link prior to the event.
- Price: Free and exclusive for EACA members
Biography - Blair Enns
Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder of Win Without Pitching, the sales training and coaching organization for creative professionals, and the author of two books on selling and pricing for creatives.
The Win Without Pitching Manifesto, published in 2010, has sold over 30,000 copies and launched a revolution in how creative and marketing firms approach developing new business development.
Pricing Creativity: A Guide to Profit Beyond the Billable Hour, published in 2018, is a comprehensive guide to value-based pricing for creative firms. It is available in multiple formats, only at pricingcreativity.com.
Blair also hosts, along with David C. Baker, the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. According to the UK’s The Agency Collective, 2Bobs is the second most listened to podcast by agency owners, after The Tim Ferriss Show.
Blair lives in the remote mountain village of Kaslo, British Columbia, Canada. He can be found online at winwithoutpitching.com and @blairenns on Twitter and LinkedIn.
- Open to all
- Account & Project mgt skills
- ZOOM Meeting
- 15:00 - 16:30
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