Built to Suck. The inevitable demise of the corporation and how to save it.


Speaker: Joseph Jaffe

An intensive, hands-on and interactive seminar designed to help marketers get a “fast track” towards strategic planning that focuses on technology, innovation and disruption with a strong bias toward brand modernization, talent design and business transformation.

Morning Session: 2+ hours in-depth diving in the book by Joseph Jaffe with interactivity opportunities
Afternoon Workshop: 3+ hours in-depth workshop about the Survival Planning Canvas method
Joseph Jaffe will offer a path to redemption, which starts with looking in the mirror and addressing the inconvenient truth that unless we get better at dealing with change, our days are numbered.

About Joseph Jaffe
He is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change.
He has worked with the likes of Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.

Special discount code ACC members can use to get better conditions: ACCBELGIUM (10% off)

More information

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • Cercle de Lorraine Place Poelaert 6, 1000 Bruxelles
    • 07.05.2019 / 08:30
    • 07.05.2019 / 14:00
  • 215 € + VAT

Comments and rating