EACA Chats: "Teaming Up for Effectiveness" by Aprais & WARC

Summary

Speaker: Kim Walker & Amy Rodgers

 About Kim Walker

Kim enjoyed a successful 30-year career in advertising, holding senior positions in Singapore, Hong Kong, New York, and Tokyo, including Chief Operating Officer for Carat Asia Pacific, President of Isobar APAC and Regional CEO for M&C Saatchi. Kim's first startup venture was awarded Media Innovator of the Year by AdAge Global. During this time, unaddressed challenges and opportunities in the working relationship between agencies and clients led to a solution to help both parties improve and grow together. That thinking resulted in the birth of Aprais more than 20 years ago.

 

 About Amy Rodgers

 Amy leads content for WARC Creative: WARC’s creative effectiveness content, rankings and benchmarking products. She has worked in the marketing industry for more than ten years. Her expertise lies within marketing effectiveness research, currently focusing on producing content to help clients maximise the impact of their creative work. WARC is a leading resource for brands and agencies, utilising its extensive archive of case studies, best practice, research and data to make their marketing more effective.

 

 

Does the strength of the relationship between marketer and agency correlate with effective work? Combining unique data sets from WARC and Aprais, this ground-breaking research has answered this question with an emphatic ‘yes’. The implications are profound for marketers and their agencies and arguably for any business relationship. The analysis has revealed that award-winning relationships are stronger, on average, both when clients score their agencies and when agencies score their clients. Join us with Aprais and WARC to hear the results and learn what you can do to bring your team relationships to an award-winning level.

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