Event ROI Training - Proving the Value of Meetings and Events


Elling Hamso, Ilka Dzeik

Speaker: Elling Hamso, Ilka Dzeik

Meetings and events have great potential to increase a company’s or organisation’s revenue and performance. Too often their full potential is not realised. This training programme will help you to improve the value and to measure results.

The Certification Training provides you with skills, tools, and knowledge to plan the objectives and measure the results of all types of events. It is a training programme consisting of a 2-day course followed by 6 months personal coaching. You will learn how to develop detailed and measurable objectives and success criteria (KPI’s), how to implement objectives in the event design and how to measure the results.

The training programme will use one of your own events as a case study and you will be awarded the Event ROI Foundation Certificate after completing the Event Evaluation Report.

ACC members will benefit from a 20% discount by mentioning the promo code (to be communicated) in the registration process.

Note: different VAT rules might apply for UK and Germany, affecting the % of VAT.


EFFIE RECOMMENDED: this training is valuable for building your EFFIE case.



Elling Hamso

Elling has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He started an event agency in Norway in 2000 and Event ROI Institute in 2005. He has been Chapter President and a member of the European Council of Meeting Professionals International (MPI) and is currently a member of the jury of European Best Event Awards (EuBEA), International Best Event Awards, Middle East Best Event Awards, Meetings Industry Marketing Awards (MIMA) in the UK, Evento Awards in Finland, Irish Event Industry Awards and Estonian Best Event Awards. Conference & Incentive Travel Magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry in 2006 and Eventbranche magazine named him third among the 30 most influential in the meetings and events industry in the Netherlands in 2012. He consults and speaks frequently on subjects such as ROI, events industry trends, meeting architecture, procurement and risk management. Elling has a B.Sc. in Management Sciences and a Ph.D. in procurement strategy from Manchester University.

Ilka Dzeik

20 years ago Ilka followed her desire to work on events and live communication, managing national and international corporate events in the ITC industry. For almost 12 years she was Head of Global Events EMEA at Symantec, responsible for the Live Communication strategy across Europe. She successfully applied the ROI methodology of the Event ROI Institute to Symantec´s key events. For constantly exceeding expectations in creativity, innovation, leadership and teamwork Ilka received one of the highest recognitions at Symantec worldwide – the Global Marketing Excellence Award. Additionally her team was rewarded by the events industry with the IMEX GMIC Green Meeting Award in 2014 and the GBTA Icarus award in 2015 for their successful event sustainability strategy. In 2013 Ilka was appointed to the jury panel of the European Best Event Award and subsequently to the Advisory Board. She has been the Executive Director of UNICEO United Network of International Corporate Event Managers assigned to develop the network in Germany. Today she is a Senior Partner of the Event ROI Institute and shares her knowledge as a trainer, consultant and speaker on event ROI and strategic event marketing.

More information

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Student
    • Account & Project mgt skills
    • Financial skills
    • Management skills
    • Strategic skills
  • Venue London, UK: 7 Lynmouth Gardens Perivale UB6 7HR London Venue Essen, Germany: Event ROI Institute Zweigertstrasse 51 45130 Essen
    • 15.06.2017 / 09:00 - 17:00
    • 22.06.2017 / 10:00 - 17:00
  • 1.460 € + VAT

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