Speaker: Wim Vermeulen
We are in the middle of the sustainable transition and this brings both opportunities and risks for our clients.
Consumers' confidence in the ability of their political leaders to guide them safely through the transition has dropped to 7%. Not surprisingly, more than 80% of consumers want businesses to take the lead.
Unfortunately, the risks are also palpable. We know that many consumers doubt the sincerity of companies' sustainability efforts. Because many are not yet convinced, they judge campaigns for sustainable products more critically than those for conventional products. Yet we make sustainable campaigns as we make them for conventional products. And that goes wrong. Only 9,7% of 100 sustainable campaigns proves credible to consumers.
So how do you advertise sustainability?
Join Wim Vermeulen, Director of Strategy and Sustainability at Bubka, author, documentary maker, researcher, speaker and communication strategist, on 14 April 2022 at 11.00 a.m. CET to find out!
Who is Wim Vermeulen?
Wim is the Director of Strategy and Sustainability at Bubka. He is a lecturer at the Solvay Business School & Vlerick Business School and an international keynote speaker. He is also a master in both Political and Communication Science and studied management and marketing strategy at Cambridge and Oxford University. Recently he studied Corporate Sustainability at the London Business School.
He has worked in London, New York, Moscow and Brussels before he became partner at Bubka.
His third book is scheduled for release in September 2022.