Training

An efficient creation and campaign starts with an adapted, precise and motivational briefing for the agency.

A financially healthy agency is in the best interest for advertisers but most agencies are under mounting economic pressure with skyrocketing salary demands, as well as cost increased cos

Dear Young Accounts,

This course helps marketers and agencies communicate clearly and transparently about sustainability.

The variety of touchpoints is increasing every year and it is hard for young accounts and project managers, with up to 3 years of experience, to

Dear members,

Welcome 2022! For those wo are interested or involved in Content Marketing; we have some great news for you. 

This is a one day seminar led by Paul Feldwick, author of

Course tutors are the experts in each field and include Shekhar Deshpande of Facebook, Amelia Torode, Neil Godber of Wunderman Thompson, Phil Barden and Julian

The Presentation Skills Workshop is sold out!

Whether you are a copywriter, an account manager, a planner, or a social media manager, being able to put your thoughts into words in a clear, captivating way is a cru

“Time is money. Especially within an agency. The time your people have available is your most important asset.

This course will bring to the fore the new skill areas that we believe an Agile Strategist needs.

We are in the middle of the sustainable transition and this bring

We're delighted to announce a new EACA Chat on procurement & negotiation, topics many of you are extremely interested in!

This course fast-tracks the wider skills every planner needs as they manage the strategy process from client brief to devel

We're happy to invite you to the first ever edition of EACA Chats!

AdaStone Legal Day - Part 3

AdaStone Legal Day - Part 2

AdaStone Legal Day - Part 1

Agencies have two huge disadvantages when it comes to winning new business: the lack of a sales culture and getting lost in the abstract.

61% of executives asked in Deloitte’s recent Human Capital Trends survey, indicated to focus on re-imagining work in the next three years f

The course, offered by the IPA in association with the EACA, is the definitive programme for newcomers who are ambitious to move to t

More than ever , creative agencies must engage in deep, value-creating activities with their clients.

This talk leaves the audience not only believing that they can charge much more, but showing them how to do it.

• Learn more about the skills, habits and processes that differentiates great negotiators from the rest

As an online matching platform, Famework offers brands and their agencies access to all relevant content for each brand to set up a collaboration in 5 categories:

Each monitoring agency will each present their methodologies, pricing models and new developments.

Discover CreatorIQ; Creator IQ is the world’s most powerful

On 29/03 we will host our first clubhouse event, together with Platform Content (the Dutch Content Marketing association) and Prof Dr Koop (scionlabs).

A good brief is key for the success of a campaign and clients and agencies need to be on the same page from the start.

In Belgium, the IPA is best known for the Foundation Certificate  (formally known as EAC Certificate) but they offer a broad variety of courses.

In this in

This year, Content Marketing World, the largest content marketing event on the planet, is completely online for a one of a kind digital event (13/10 - 16/10). Three da

Doe je social media maximaal renderen met ElaN Learning

Communication skills: getting your message across in any language by our Partner ELAN Learning

Koan’s Partner Session will browse through 2 topics that are not only fundamental for your business but also significantly impacted by the Corona-crisis:

How to manage the covid-crisis with the tax administration? Try to create tax opportunities.

At ACC we are constantly improving the benefits for our members.

The EACA International Advertising Summer School will be organized in Milan from 

Holistic Young PR Executives Cycle (HYPRE) is an education cycle for young PR executives (with less than 2 ye

Club 33, the community of young professionals under 33 who work in media & advertising, are inviting 5 inspiring media & marketing industry leaders to answer 3 qu

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Wat is Maatschappelijk Verantwoord Ondernemen en hoe kan het uw organisatie helpen ?

Employeurs, dirigeants, conseillers en prévention... tous peuvent contribuer à la sécurité au travail.

Cela commence par le repérage et l'évaluation des risques.

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ACC hosts a dedicated legal session by KOAN, regarding corporate & tax issues, contract law, and public procurement/tenders.

Een speciaal voorbereid programma voor Event suppliers

Dag 1 ( 8u )

2 Dagen VOL-VCA

Dag 1 ( 8u) VOL – VCA + Niv 3

One year has passed since the GDPR caused significant buzz (and panic for some). Where do ACC Members stand at the anniversary of the GDPR?

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HYPE is an interactive course of 8 evenings for Young Strategic Planners

In a world where everything is going faster and faster, taking the time will become a necessity. To give meaning to our actions and share our values.

An intensive, hands-on and interactive seminar designed to help marketers get a “fast track” towards strategic planning that focuses on technology, innovation and disruption with a

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Influencer marketing is a popular but often misunderstood term. So, how does it really work?

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It is a remote learning programme that aims at enhancing the knowledge of young professionals with regards to commercial communications.

UPCOMING
The Human Link organiseert in het najaar van 2018 opnieuw de driedaagse opleiding ‘Preventie en eerste opvang van burn-out in de organisatie’.

UPCOMING
Digitale marketing evolueert heel snel. Het digitale spectrum is uitgebreid en complex. Digitale marketing vandaag, dwingt bedrijven op een nieuwe manier te denken en te reageren.

2 op de 3 bedrijven in België heeft Google Analytics geïnstalleerd op zijn website. Vroeg of laat duik je dus in de cijfers om jouw vragen, of die van collega’s, op te lossen.

Le marketing digital est devenu incontournable. Il impose de revoir le fonctionnement de l’entreprise et son rapport au consommateur.

UPCOMING
Happy Mondays organises 3 (public) trainings for personal skills development.

UPCOMING
The “Manager Coach” training provides effective relational tools to impact and influence behavior and attitudes in the team.

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In this half-day masterclass, we will guide you through the new #InfluencerGuidelines and KOAN will update you on the most recent legislation regarding Intellectual Property and GDPR for Social Media.

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Most people are afraid of conflicts but in advertising we need them to make great stuff. Discover the power of a good conflict, learn how you can connect with difficult personalities and why a conflict is never about you.

Comment intégrer les algorithmes prédictifs et le Machine Learning dans le marketing ?

Deze workshop zal doorgaan in het Frans.

# 5 avondsessies + e-learning + persoonlijke feedback

Content Marketing speelt vandaag een belangrijke rol in de strategie van succesvolle merken en bedrijven.

UPCOMING
Wat is programmatic? Hoe werkt het?
Wat kan programmatic voor mijn merk betekenen?

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It’s not a technical training.
It’s all about how to get the idea through the circus of client meetings, directors, producers and again meetings.

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CUSTO and bpost have the pleasure to invite you to our first content marketing seminar on automotive.

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If you want to prepare for some upcoming international award festivals, you should definitely attend this acc-hosted masterclass.

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During one week, students and young professionals are guided through the world of advertising and commercial communications by industry professionals whilst working on developing a campaign for a real client in international teams.

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The Hunt brings together agency managers, looking for new talent, with graduates, looking for a job in the creative industry.

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We are very happy and proud to present 4 Managing Directors who will share their story about “My Path from Trainee to MD”, with lots of learnings, anecdotes and pitfalls.

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Consumenten zijn vandaag veel kritischer geworden en nemen steeds meer de controle over van het marketing- & salesproces. Digital en social media spelen hierin ongetwijfeld een grote rol.

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Basisopleiding voor business professionals die zich vertrouwd willen maken met de basisprincipes van digitale marketing en communicatie. In deze opleiding wordt een overzicht gegeven van de belangrijkste digitale concepten.

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What builds a brand for growth?

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Dit programma scherpt uw kennis en marketing ’visie’ aan om professioneel te evolueren.
Hands-on kennis en het management-aspect van het marketingvak worden centraal gesteld.

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Top-notch training in Account Planning by the most powerful strategists in the world

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Het programma ‘Marketing: Klant- en Marktgericht Ondernemen’ helpt professionals die meer vat willen krijgen op het vakdomein marketing.

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Welcome to our Young Account Bar: "Media agency, my precious" by Davy Caluwaerts (Zenith).

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In deze opleiding wordt digitale communicatie en de digitale media wereld op een gestructureerde manier aangekaart.
Dans cette formation la communication digitale et les medias digitaux sont abordés de façon structurée.

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ACC, in collaboration with Trendwolves, will conduct an internal quantitative survey to generate specific insights for the creative industry on Generations Y and Z in the workforce.

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Getting Things Done (GTD) is a training of 1,5 days that will help you organize yourself in a completely new way.

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Welcome to our Young Account Bar: Bridging the gap between social and traditional media.

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This YAB will be hosted by Studio Helsinki in Antwerp and will be an interactive and inspiring session on radio production where you might be turning the knobs in the studio yourself.

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Karel De Grote Hogeschool (KDG) and Antwerp Management School (AMS) organize a hands-on program from Digital Strategy to executional Business Case.

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HOALA is glad to invite you to this webinar with @Julian Cole, Head of Communications Planning at BBDO New York.

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Join 1250 marketers, communication and sales professionals at the Marketing Congress 2017, the two-day conference to get fuelled with marketing inspiration for the year to come.

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Communication is a people business. Only when agencies and clients work together as partners, can the magic happen. Nathalie will share her experiences as an account and as an advertiser.

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In it’s 6th year the acclaimed MOST CONTAGIOUS in London on Wednesday, 6 December 2017 gathers leaders and shapers from the world’s most successful and pioneering brands, agencies, media organisations and technologies.

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Wil jij eeuwige roem voor jouw bijzondere prestatie in marketing communicatie?
Schrijf je dan nu in op de gratis info class. Ex-winnaars en juryleden vertellen je graag hoe je een sterke en overtuigende case bouwt.

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ACC and KOAN organize separate workshops NL/FR that will reveal all the necessary steps you should take in order to be GDPR compliant by May 2018.

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The success of a campaign depends on the quality of the briefing; it is often said that "Garbage in is garbage out"

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Op 28 november 2017 is het weer CONVERSION DAY van Bloovi, hét event rond digital marketing en conversie. Dit jaar in een nieuw kleedje en rond 1 thema: heeft uw marketing impact?

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Three day design and creativity festival, curated for the hungry.

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Following the successful UBA/ACC Masterclasses on “How to brief an integrated or event agency”, the Expert Center Content Marketing is now equally launching this format.

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CUSTO and BPOST have the pleasure to invite you to our second free marketing seminar.

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Moxy is inviting you to an exclusive behind the scenes at their Postproduction company. They will give you all the ins and outs about finalising a commercial.

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Meet us on the 24th at 7.30pm of October at These Days for our first-ever Creative Class on how to come up with a winning idea.

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The Evolution Lab 2017: Artificial Intelligence and Advertising. Players from across the advertising industry will debate how agencies can lead and benefit from the intersection of artificial intelligence and advertising.

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Even though there is no real answer to this question, Francis will explain how certain little tricks helped him over the years sell creative stuff to IKEA, bol.com, Renault, BASE, Durex and many more.

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Organised by Creative Belgium in collaboration with D&AD, Thea Frost will teach what is unique about mobile, understand the benefits of designing mobile first and have the terminology explained, and find out what is technically possible and what is not.

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This workshop by Merry Baskin (“The Creative Brief”, “Strategic Thinking”) is designed to give a fast and furious dive into using data to isolate actionable insight, mixing theory and practice.

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This 3-day course will also give you a general perspective, skills and language that will make you more successful in the long run. The technology addressed in the training is mostly focussing on the improvement of the meeting result and participant value creation like learning and networking.

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The Certificate Training in Meeting Design is a 5-day training that includes the basic principles, the latest innovations and a toolbox to enhance meeting and event effectiveness. This course is an intense hands-on training on all the Meeting Design core elements.

UPCOMING
This Xylos training learns you how to make and modify visual material, like photographs, visuals and drawings, and combine them with your branding kit, for social media.

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Meetings and events have great potential to increase a company’s or organisation’s revenue and performance. Too often their full potential is not realised. This training programme will help you to improve the value and to measure results.

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WebTomorrow is about transition: the digital impact on our economy and society.

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As a young account you are spinning the plates by default. You don’t have the “luxury” to neglect things. Servicing a client is at the core of your role. But how to survive in an everlasting avalanche of emails, phone calls, meetings, ...? Bart will not give you back time, but will point out some tools and principles for immediate use.

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HYPE is an interactive course of 8 evenings for Young Strategic Planners

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How to reinforce your brand with content? In 5 sessions, top experts will provide you necessary insight in how to deploy Content Marketing to make your brand successful.

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The purpose of the training is to apply the principles of IP rights (mainly copyright and image rights) to a social media context.

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John Griffiths hosted our next Planners Café on his new book "98% pure potato"

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It is a remote learning programme that aims at enhancing the knowledge of young professionals with regards to commercial communications.

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On April 20th, prior to the BEA Awards Ceremony, the ACC Expert Center Event Marketing organizes a round table on the issue of accessibility of events in city centers.

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Bring on your magic at this pitch for the most magical brand on the planet: Tomorrowland.

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You can lead a horse to water but you can’t make it drink’, is an old proverb. You can speak a lot, but what gets communicated depends on how one listens to what’s being said. If you’ve ever had to present to a client, you know how intimidating it can be.

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For senior strategists, we are proud to showcase a very popular APG seminar from the UK in Brussels.

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General Data Protection Regulation (“GDPR”): What you need to know

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The guest speaker of this WARPED session is Ewan McIntosh, CEO and co-founder of NoTosh a global creative innovation consultancy.

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4 content marketing experts have put all their knowledge and experience in the book:

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The first edition of the What’s Next?! Conference in Antwerp about marketing, entrepreneurship, innovation and customer relationships in a digital world.

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Reputation is a complex and sophisticated co-construction. It is partially built on what you express and communicate

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