How to step up your PR Game: Session on Data Analytics and Metaverse

In today’s constantly evolving environment people have almost infinite number of channels and platforms at their disposal to engage with band content, products, and services. It is therefore more important than ever for brands to be able to rely on data-driven strategies to reach their audiences, to measure communications, and ultimately, prove impact.

In this interactive session Melinda will talk about how to integrate data intelligence throughout the lifecycle of a client project, from brand positioning to identifying emerging trends and measuring campaign impact. You will be introduced to some of the most valuable data sources and open-source platforms that can help you make your work more data-driven.

This session will focus on insight-led analytics at a level that does not require advanced statistical background or previous analytics experience; aiming to provide a general understanding and practical toolkits to PR practitioners at all levels of skill.

'Metaverse' with Samuel Eggermont - OG Studio

Web3, Crypto and NFTs are rewriting the rules for brands and their communication strategy. In this session we take you from “I don’t know what Web3 is” to “I know how to create value for my clients using Web3 infrastructure”.

We'll dig deeper in:

• How NFTs can be used for campaigns.
•  The shift from renting your audience (from social networks) to owning your audience (through token ecosystems).
• How branding & pr is no longer a cost but an investment for the CMO.
• New types of decentralised communities & headless brands.