Masterclass "How to write better award entries"


Dominic Mills

Speaker: Dominic Mills

There is an art to writing award entries, one which can make or break your entry. If you think you missed some chances at recent awards or if you want to prepare for some upcoming international award festivals, you should definitely attend this acc-hosted masterclass.

This 2,5 hour course is run by Dominic Mills, a British experienced award writer and judge. A staggering 85% of agencies that attended his masterclass last year in the UK, went on to be nominated in the international Content Marketing Awards.

The focus of the masterclass will be on how to write a case in the field of Content Marketing, but any other discipline will benefit from the learnings, so all acc members are welcome.

Course Content (Course in English):

  •  Know your audience
  • How judges read awards
  • What catches their eye
  • Tell a story
  • Devise an internal process
  • What good writing looks like
  • What not to do
  • What judges hate

Bio Dominic Mills:

Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. he has written about advertising and media for more than 25 years.


ACC Initiated

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Creative skills
    • Strategic skills
  • ACC Belgium rue Saint-Hubert 17, 1150 Brussels
  • 09.08.2018
  • 11:00 - 13:30
  • Members
    75 € + VAT
    125 € + VAT


Dominic was very clear, concise and knowledgeable. An excellent course” James Sullivan, Writer/Editor, Progressive Content

Really enjoyed today’s session on award writing. Honest, to the point, engaging and helpful” Heather Scott, Trade Content Marketing Manager, The Guardian

A fantastic masterclass on not only how to write the most effective entry but also a unique insight into the mindset of a judge. Invaluable context for any entry writer” Moira Ratcliffe, Marketing Executive, REED

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