Summary

Speaker: Wout Dockx
What will you learn?
The workshop consists of two main themes:
1. REACH
- What do classic media have to offer?
- How do they perform in terms of reach?
- What is the cost of an average campaign?
- A deeper dive in classic media metrics (OTS, GRP, Effective frequency...). What do they represent and how are they used?
Who is Wout Dockx?
He has worked for more than 25 years in the media agency business (OMD, IPGMediabrands) and is now consultant in media. He is actually the president of CommPass (Empowering Media People) and has always been active in the CIM (Centre of Information in Media).
ACC Initiated
- Open to all
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- Junior
- Senior
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- Account & Project mgt skills
- ACC, Sint-Huibrechtsstraat 17, 1150 Brussels
- 22.10.2019
- 13:00 - 17:30
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- Members
- 85 € + VAT
- Non-members
- 150 € + VAT
Cancellation Policy: Media Basics for Account Managers "Know Your Classics"
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