Professional Master Course in Account Planning - HOALA

Summary

Speaker: Martin Weigel_Simon Wassef_Ben Armistead_Tobias Nordstrom_Omar Quinones_Aaron Wiggan_Gareth Kay_Julian Cole_Jessica Lovell_Rob Campbell_Anibal Casso

After two amazing previous editions, Hoala presents the third edition of the Professional Master Course in Account Planning. The foundational ideal is to offer top-notch training in Account Planning by the most powerful strategists in the world:

  • Martin Weigel, Head of Strategic Planning at Wieden+Kennedy Amsterdam
  • Simon Wassef, Group Strategy Director at R/GA London
  • Ben Armistead Head of Planning at 180 Amsterdam
  • Tobias Nordstrom, Head of Planning at Forsman & Bodenfors Gothenburg, Sweden
  • Omar Quiñones, Group Planning Director at Anomaly, New York
  • Aaron Wiggan, Group Strategy Director at Droga5, New York
  • Gareth Kay. Partner at Chapter, San Francisco
  • Julian Cole, Head of Communications Planning at BBDO New York
  • Jessica Lovell, Joint Head of Planning at Adam&EveDDB, London
  • Rob Campbell, Head of planning at Wieden+Kennedy Shangai.
  • Aníbal Casso. Group Strategy Director at 72andSunny.New York

During 11 intense weeks, the attendees will enjoy of inspiring and mind-blowing masterclasses from the heads of strategy of the most renowned agencies around the globe: R/GA, Droga5, Wieden+Kennedy, Forsman&Bodenfors, Adam&EveDDB, Anomaly or 72andSunny among others.

  • 4 hours session during the Friday afternoon (17:30-21:30 hrs) typically focused on theory and its practical implementation.
  • 4 hours session during the Saturday morning (9:00-13:00 hrs) typically focused on case studies where the lecturer will show you the methodology and the strategic thinking behind the case.

The course has been conceived to provide a really high level of knowledge and skills to the attendees. In order to guarantee exclusivity and a high quality, the course is limited to only 16 professionals with experience in the communication, branding and advertising fields.

Apply at amsterdam@hoala.eu

ACC members will receive a 5% discount.

 

ACC Endorsed

  • Open to all
    • Junior
    • Senior
    • Strategic skills
  • Amsterdam
    • 02.02.2018 / 17:30 - 13:00
    • 09.02.2018 / 17:30 - 13:00
    • 16.02.2018 / 17:30 - 13:00
    • 23.02.2018 / 17:30 - 13:00
    • 02.03.2018 / 17:30 - 13:00
    • 09.03.2018 / 17:30 - 13:00
    • 16.03.2018 / 17:30 - 13:00
    • 23.03.2018 / 17:30 - 13:00
    • 06.04.2018 / 17:30 - 13:00
    • 13.04.2018 / 17:30 - 13:00
    • 20.04.2018 / 17:30 - 13:00
  • Members
    6.460 € + VAT
    Non-members
    6.800 € + VAT

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