This workshop is not an ‘expert in sales training’, but will give you a good introduction to various aspects that are part of the sales process. The workshop is very practical and is based on several example situations.
1) Intro: the basics of communication
c) Points for attention + frequent errors
We go over the basic rules of good communication and pay attention to one – oft forgotten – aspect of it: non-verbal or body language. And yet, it’s a strong instrument in good communication. Participants receive feedback on common mistakes and a set of ‘tips & tricks’ to improve their communication.
2) Commercial communication
a) Presentation of…
b) Opening negotiations
i) Sales pitches
ii) Cold sales
Applying the communication skills in a commercial context. Whether it’s selling, negotiating, or presenting, the communication skills are the same. We will go deeper into the finer points of the sales pitches and the so-called cold sales, including loads of tips & tricks.
3) Spoken versus written communication
c) Face to face
How do the communication skills translate on paper/screen and on the phone? Is non-verbal possible there? What are the obstacles and errors? Plus, more tips & tricks for improved written communication and clear phone conversations.
Practical info: 1 day - Min. 7, max. 12 participants