"Selling through Storytelling: A Human-Centric approach to winning new business" - by Jody Sutter


Jody Sutter

Speaker: Jody Sutter

Agencies have two huge disadvantages when it comes to winning new business: the lack of a sales culture and getting lost in the abstract. Luckily, there’s a way out of this dilemma and guess what: no special sales skills needed! Only the power to tell a good story.
Jody Sutter, experienced business consultant and owner of The Sutter Company, will take us through: 

  • Three ways stories give you an immediate edge over your competition
  • How to transform your agency new business boilerplate into compelling narrative
  • Scientific proof that will change the way you pitch forever

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ACC Hosted

  • Members only
    • Junior
    • Senior
    • Account & Project mgt skills
    • Management skills
  • 05.10.2021
  • 14:00 - 15:00
  • Free

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