Young Account Bar: On the Origin of Influencers: by Means of Selection and the Struggle for Relevancy



Marie Lemaître & Andrew Vassallo

Speaker: Marie Lemaître & Andrew Vassallo



Young Account Bar Logo 2018


Influencer marketing is a popular but often misunderstood term. So, how does it really work? During this session Walkie Talkie will navigate you through the local “influencer” scene, show you good (and bad) practices and share some insights on how to survive influencer marketing in the future.

About Marie Lemaître & Andrew Vassallo

Hosts Marie Lemaître & Andrew Vassallo were among the very first in Belgium to establish what would be called influencer marketing today. On a daily basis their team navigates and reaches out to an extensive network of tastemakers in support of the (creative) solutions which they devise for their client’s marketing needs. With their track record - that stretches into strategy, storytelling, traditional public relations & social media support - they know how to connect the right plugs, and help brands tune into the right frequency for their influencer campaigns.

ACC Initiated

  • Members only
    • Junior
    • Account & Project mgt skills
  • Walkie Talkie Sint-Pietersnieuwstraat 142a 9000 Gent
  • 25.04.2019
  • 19:00

Cancellation policy: Young Account Bar

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