Best of Reputation Awards (BORAs)
BORAs 2022: TBWA Reputation & Bepublic Group big winners
The 1st edition of the BORAs, the Best of Reputation Awards, produced a crop of 24 awards, divided among 10 different agencies.
With two Gold Awards and one Bronze each, TBWA Reputation and Bepublic Group were the big winners for this first edition of the BORAs. With their powerful campaign 'ZUUR' for Growfunding VZW, TBWA Reputation won the Grand Prix and two Gold Awards. They also won one Bronze Award with McDonald's for the case 'The most beautiful bins'.
Bepublic Group won one Gold Award and one Bronze with Telenet for the case 'Uniform TV advertising model'. For the case 'Recruitment RBFA Belgian Referee Department' for the Royal Belgian Football Association, they won their second Gold!
The third big winner of the evening was Whyte Corporate Affairs. With the case #OpenMyFitness #OuvreMaSalle for Basic Fit, they won no less than 2 Silver Awards and 1 Bronze. The other two Silver Awards went to Akkanto with 'Welcome Home' for IKEA and to Walkie Talkie with 'All boobs welcome here' for Elvie. Walkie Talkie also won another Bronze Award with 'Week of Fries' for VLAM.
MMBSY won three Bronze Awards, two for JBC with 'Breaking Stereotypes' and one for their 'World Cleanup Day' campaign for River Cleanup.
Other awards included Accenture Song, Famous Relations and Ketchum, winning 2 more Bronze Awards each. Ogilvy Social.Lab won 1 Bronze Award with 'Mix4Boobs' for NRJ & Pink Ribbon and was also awarded the Press Award by MM and PUB.
Discover the BORA 2022 Winners
Pictures Best of Award Nights