- Eric Hollander/AIR & Karen Corrigan/Happiness: Can I have a job description please + youtube movie
- Manu De Wit/BBDO: Nobody reads your bodycopy until you write it. + youtube movie
- Ann Maes/Ogilvy: Cut the crap: tips & tricks + youtube movie
- Tim Driesen/Famous: Keep it short! + youtube movie
- Jens Mortier/mortierbrigade: Radiografie
- Jens Mortier/mortierbrigade: Radio Assignment + candidates work this out
Copywriting MasterClass
Finding good copywriters (NL/FR) has always been an issue for agencies. That's why Creative Belgium and ACC launched a campaign to scout and recruit copywriters talent: 40 candidate copywriters out of almost 200 candidates who volunteered, will attend a two day MasterClass Copywriting, given by the most famous Belgian creatives. The ultimate goal being to win a carreer as a copywriter in an agency.
Presentations 2019 edition:
Copywriters Masterclass aftermovie
Presentations DAY 1:
- Karen Corrigan/Happiness: From Meetingroom to Livingroom
- Philippe Fass/Happiness: Don't be a copywriter
- Tom Theys/FCB: Be a Director
- Liesbeth Pyck/FamousRelations: Copywriting to generate PR? Let’s first talk about ‘storymining’!
- Philip Maes/ The Maffia: Stop writing f**king radiocommercials
Presentations DAY 2:
- Peter Ampe/FamousGrey: Ode aan Leopold
- Frank Marinus/TBWA: Copy as the center for all touchpoints
- Karen Corrigan/Happiness: Can I have a job description, please?
Presentations 2014 edition:
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Presentations DAY 1
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Presentations DAY 2