PitchPoint evaluation tool COLLAB

PitchPoint evaluation tool COLLAB

Client/agency evaluations are important. Research and experience show that both parties benefit from mutual and regular feedback. Evaluations improve both client relationships and agency performances. But often, a thorough evaluation is the last thing on your or your client’s agenda.

That’s why ACC and PitchPoint have joined forces to launch COLLAB: a powerful tool, developed by PitchPoint, that professionalizes, structures and simplifies evaluations.

Benefits for ACC members:

Professionalizing the agency industry:  

  • A status of your client-agency relationships
  • On a multi-dimensional basis: client & agency evaluate each other and themselves.
  • An evaluation benchmark with other ACC members (once we have reached over 100 COLLAB’s).
  • The possibility of adding a workshop in case COLLAB reveals issues in your relationship(s).

Financial benefit: 

  • ACC members receive a preferential rate to activate the online survey and/or the workshop.
  • The rebate goes from 40% on a single COLLAB 180° evaluation to 55% when inviting 5 clients.
  • Inform PitchPoint of your membership for the rebate.


PitchPoint is the owner of the database and guarantees all participants (clients and agencies) that all information will be treated with the utmost level of confidentiality. Benchmarks and trends evolutions will never identify any of the participants’ company names without their consent.

Way of working

  1. Measure with survey (15-20 minutes)
  • Online survey with 30 questions (based on 3 dimensions: Expertise, Process, Attitude)
  1. Analysis & Report
  • Results available one week after survey closes.
  • Issues affecting collaboration are highlighted.
  1. Workshop to drive change
  • Discuss results in all transparency 
  • Set up action plan for improvement, with goals and rules


New: COLLAB 270° and  COLLAB Agency screening

On request of ACC and exclusively for members, PitchPoint also offers:

·         COLLAB 270°: The COLLAB Basic + agency self-evaluation

·         COLLAB Agency screening: an internal agency survey to detect global strengths and weaknesses of your agency. An agency self-assement done by your team members. Consistent with the other COLLAB tools so you can compare results.

·         COLLAB 270°: (This pack ads an agency self-evaluation that can be combined with the above 180°): +450 €

·         COLLAB Extended 360°: (This pack adds a self evaluations both for the brand as for the agency that can be combined with the above 180°): +900 €

·         COLLAB Agency screening: agency self assessment by unlimited nuber of team members: 950 €


For more information:https://www.pitchpoint.be/collabdetail 


To order your COLLAB evaluation(s), please contactcvr@pitchpoint.be and don’t forget to mention you are an ACC member.


Here are some testimonials from previous COLLAB subscribers:

  • José Fernandez - Chief Customer Experience, Marketing & Digital Officer - D’Ieteren

“We believe that having a 3rd party’s point of view to assess the performance of our relationship with our agency adds great value. COLLAB also permits us to get a better perspective on how we, as an advertiser, fulfil our duties to drive towards a successful collaboration output.”

  • Evelyn De Groeve – Marketing Manager - Quick

"Door COLLAB te integreren als partner in het evaluatieproces van de relatie met onze creative partner, hebben we onze methodologie & processen aangepast. Deze oefening heeft geleid tot inzichten die onze samenwerking geoptimaliseerd heeft hetgeen zich instant vertaald heeft in de output."

  • Petra De Roos – Managing Director – LDV United

"COLLAB heeft ons een belangrijke stap doen zetten in onze samenwerking. De openheid die gecreëerd werd zorgde voor een goede voedingsbodem voor constructieve gesprekken. En de concreetheid van het actieplan geeft goesting om dit samen te implementeren."

  • Karen Corrigan – CEO - Happiness

"Persoonlijk ervaarde ik de COLLAB-ervaring als zeer rijk. De methodologie maakte alle topics zeer bespreekbaar, en steeds op een constructieve en wederzijdse manier. Van klant naar bureau. En omgekeerd. Een bureau is zo sterk als haar klant. En omgekeerd denk ik. Deze sessies hielpen ons om elkaar nog beter te begrijpen en elkaar nog sterker te maken’."