Speaker: Merry Baskin
How to write better creative briefs and how to present them effectively. Based on real-life case studies, this two-day course teaches participants how communication works, how to write a world-class creative brief, and how to communicate with the most demanding creative teams. Participants will test their skills on real live creative directors, gaining invaluable feedback and practical advice.
* Merry Baskin is a highly experienced account planner who has worked for top agencies like JWT UK & Chiat/Day USA. She is also one of the leading profesionals behind the renaissance and expansion of the UK APG and she runs training courses for the American Association of Advertising Agencies and IPA (Institude of Practitioners of Advertising).