Merry Baskin The Creative Brief Seminar



Merry Baskin

Speaker: Merry Baskin

How to write better creative briefs and how to present them effectively. Based on real-life case studies, this two-day course teaches participants how communication works, how to write a world-class creative brief, and how to communicate with the most demanding creative teams. Participants will test their skills on real live creative directors, gaining invaluable feedback and practical advice.

* Merry Baskin is a highly experienced account planner who has worked for top agencies like JWT UK & Chiat/Day USA. She is also one of the leading profesionals behind the renaissance and expansion of the UK APG and she runs training courses for the American Association of Advertising Agencies and IPA (Institude of Practitioners of Advertising).

ACC Hosted

  • Open to all
    • Junior
    • Senior
    • Account & Project mgt skills
    • Strategic skills
  • ACC Sint Huibrechtsstraat 17 1150 Brussels
    • 29.01.2020 / All day
    • 30.01.2020 / All day
  • Members
    995 € + VAT
    1.450 € + VAT

Cancellation Policy: Merry Baskin


  • "It was a very interesting, fun and efficient workshop."
  • "interactive"
  • "It was a very useful and inspiring course, brought in a way that really helped me understand certain crucial parts of the creative brief(ing). Merry is a great 'lecturer' who has years of experience & wisdom to share with us"
  • "Should be obliged for every planner and account!"
  • "Really interesting and you're learning lots about yourself and the way you write your brief / do your briefing. Goes further than only a practical training, it is a personal training as well. Gives you even the vibe that you're can't wait to write your next brief / give your next briefing."

Comments and rating