Summary
Speaker: Merry Baskin
Strong strategic thinking sets good planners and account directors apart from mere mortals. We need to be excellent strategic thinkers not only for our Clients' benefit, to keep them ahead of their competitors, but also to earn and keep a place for our agencies and our sector at the top table when advising clients.
This two-day course is intented for junior and middle-experience people: planners, account handlers, researchers. It will arm you with a set of strategic principles, tools & techniques that you can apply to just about any marketing situation or brand.
By means of presentations, interactive exercises and discussion sessions, you will study individually and in teams to learn about these topics:
- What is a strategy?
- What do all strategies have in common?
- The key indicators of a good strategy
- Inspirational examples of strategic thinking to solve business problems
- How a strategy differs from a creative brief
- Processes and tool kits for facilitating strategic thinking, and how to use them
- Illustrative case studies
* Merry Baskin is a highly experienced account planner who has worked for top agencies like JWT UK & Chiat/Day USA. She is also one of the leading profesionals behind the renaissance and expansion of the UK APG and she runs training courses for the American Association of Advertising Agencies and IPA (Institude of Practitioners of Advertising).
EFFIE RECOMMENDED: this training is valuable for building your EFFIE case.
ACC Hosted
- Open to all
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- Junior
- Senior
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- Account & Project mgt skills
- Strategic skills
- ACC rue Saint-Hubert 17 Sint-Huibrechtsstraat 1150 Brussels
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- 27.01.2020 / All day
- 28.01.2020 / All day
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- Members
- 995 € + VAT
- Non-members
- 1.450 € + VAT
Testimonials
- "perfect for junior/middle planners that want to brush up their skills and learn how planning is supposed to go"
- "The interactivity and the fact that she gave us exellent tips that we could use in our daily work. Thank you for the highly interesting course."
- "the examples with real business cases to make it concrete and the opportunity to already apply some of the tools rightaway."
- "Highly useful - Merry armed us with many strategic weapons which will definitely help liberate my thinking and creativity"
- "It felt like an encouraging environment where there was no such thing as a silly question, the case studies and examples really brought it to life, and it will massively improve the way I interrogate client briefs and produce creative ones"
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