Speaker: Jef De Busser, Gisèle Speaker, Claudia Verswyver
A good brief is key for the success of a campaign and clients and agencies need to be on the same page from the start. This is why Custo, the ACC Expert Center Content Marketing, has developed a custom made Briefing Template and Masterclass for Content Marketing. The MasterClass will highlight the key questions a client should answer before briefing the agency and you will be guided through the briefing process every step of the way.
- Members only
- Account & Project mgt skills
- Douwe Egberts Antwerpselaan 2, 1853 Strombeek-Bever
- 14:00 - 17:30
- "Having concrete examples with learnings like the Myshoppi case are extremely valuable and can create new insights for marketeers"
- "The 19 topics. Very interesting and well explained."
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