Welcome to ACC

A UNIFIED PITCH CHARTER FOR ALL COMMUNICATION DISCIPLINES
Promoting respectful pitches has always been a priority for ACC. Over the years, we have found an ally in the UBA with whom we created pitch charters for advertising and event agencies. UBA, ACC, and UMA introduced a new Pitch Charter for all communication disciplines: advertising, content, digital, events, influencer marketing, public relations and even media planning and buying. It promotes transparent, responsible, and fair pitches with a clear set of steps to be followed by clients and by agencies.
 

The Expert Center Public & Influencer Relations showcases its expertise with this latest whitepaper, where they dive into all the building blocks of a successful influencer campaign and explain all the buzzwords you might encounter while working on it. It’s a testament to the Expert Center’s deep understanding and leadership in the field.

By addressing key industry issues, offering training, and building partnerships—like with the UBA—we aim to drive meaningful change and help agencies shape their future. As our president Karen Corrigan says, “We are value C.R.E.A.T.O.R.S.” Together, we’re building a stronger, more dynamic industry.