Tools & Services
The Custometer is a readers survey for customer media, initiated by Custo/ACC and conducted by InSites Consulting. Available to evaluate print magazines & online content (adapted for online magazines, blog & e-letters).
This global initiative, inspired by the UK's All In Initiative, establishes an industry baseline for improvement plans led by WFA's task force, with EACA participation. National associations globally contribute.
The ACC Hourly Rates survey allows you to benchmark your commercial hourly rates for a multitude of different functions and disciplines. It is a very straightforward survey in the form of an Excel sheet in which every participating agency gets one anonymized column. If you wish to participate in the survey, send a mail to firstname.lastname@example.org.
Many of you have asked us to put more focus on decent pitching procedures. Therefore, we are excited to introduce the Pitch Survey 2024.
The Profitability Survey compares your agency's key performance indicators with other ACC members for the past year versus the previous one.
The ACC Salary Survey compares your agency's remuneration globally and by discipline with other Belgian communication agencies.
ACC partner benefits
Antaxius provides advice, conducts arbitration, and handles disputes in both the administrative and judicial phases for national legal bodies and the Court of Justice of the European Union.
Support young job seekers with a migrant background in Belgium by being their mentor. Look together for a good match within your sector.
The Ecological Entrepreneur guides your organization toward making a positive sustainable impact in a feasible timeframe.
ACC and PitchPoint have partnered to introduce COLLAB: a powerful tool by PitchPoint that streamlines and professionalizes the evaluation process.
Famework, an online matching platform, provides brands and agencies access to relevant content for each brand.
Izili: Top digital license for 80,000+ Belgian businesses, backed by Reprobel, a global copyright leader.
AdaStone, a sector focused and full-service law firm, is your "One-stop shop" for all legal needs in the sectors relevant to ACC members.
Read My Lips, Belgium's premier speakers' bureau, represents over 250 keynote speakers and moderators.
Top talent deserves first-class software to work with every day. Teamleader Orbit is the agency software for your marketing agency, digital agency, or IT company.
The Future Laboratory and ACC teamed up to launch The Agency Pitch Service, to help and extend your strategic and creative teams.
The Maffia excels in digital marketing, communication, and audio-visual advertising. Their community of over 8,000 professionals is ready to assist you!
The AC© Protection Tool safeguards your strategic and conceptual recommendations for a period of 5 years.
The JEP acts as the self-disciplinary body for Belgium's advertising sector. Its role is to ensure the correctness and fairness of advertising messages to the public.
The ICC emphasizes transparent commercial communication. To address the surge in Native Advertising, Communicatie Centrum, with ACC, introduced a specific code.
UBA and ACC created a concise contract covering advertiser-agency agreements, including legal and other aspects.
The ACC Legal & Finance Expert Center provides a free, regularly updated sector contract template for freelancers to ACC members.
ACC and KOAN LAW presents a concise contract format, addressing all legal aspects to foster a positive agency-influencer relationship.
This document clarifies GDPR principles in professional contexts, offering examples and recommendations for digital communication.
These principles help ensure clear and honest environmental claims in marketing and communications. They prevent misleading information and omissions.
The Influencer Guidelines help online influencers, advertisers, agencies, media and platforms to protect the consumer and to offer legal certainty.
AdaStone streamlines contract processes, providing tailored contracts and assisting in negotiations with a focus on sector-specific rules.
Did you know that you can reduce your taxes based on a copyright concession contract?
AdaStone evaluates impact collaboratively, ensuring legal security. They help secure rights for using works and performances as needed.
AdaStone offers insights to enhance your chances of success in future tenders, providing a compliance audit for your next pitch.
AdaStone ensures GDPR compliance, defines project partner roles, and guarantees legal compliance for your project.
AdaStone assesses and resolves disputes over intellectual and personal rights, aiming for amicable solutions.
Facing an e-reputation issue for your client? AdaStone, an ACC partner, provides legal support for privacy violations, defamation, and the right to reply.
Broadcasters acquiring creative agencies raises concerns in pitches. Use ACC's NDA with AdaStone (enclosed) for fair conditions.
ACC, with UBA and UMA, introduced a unified Pitch Charter for transparent, responsible, and fair pitches across various communication disciplines.
To simplify for clients dealing with multiple agencies, ACC has a standardized set of Sales & Purchase terms, signed "ACC."
We ensure our members provide quality services, adhere to sector codes, maintain positive workplaces, and foster respectful supplier relationships. New members sign the ACC Charter outlining these practices.
The 5th AGENCY OF THE YEAR awards, supported by ACC, highlight the business side of successful agencies and their value to clients.
How to reduce the carbon footprint of your campaign? Start by measuring it! The free tools of CommToZero will do exactly that.
UBA and ACC created a Client Brief Guide and Documents for various agencies, posing key questions for clients before briefing.
Learn recession-thriving strategies in Marc Fauconnier's 'Crisis. Hurray!' Analysts foresee a tough 2023 due to low consumer confidence from war, rising energy costs, and 2022 inflation.
ACC's Board, guided by Allyens, initially developed DE&I guidelines, emphasizing social responsibility in the workplace and messaging.
In collaboration with UBA & UMA, we customized the WFA D&I Guide for Belgium, and Allyens created a 'self-test' for companies' diversity and inclusion in the creative process.
ACC and Event Confederation, with UBA support, urge clients to pay invoices in 30 days, easing cashflow challenges for members.
Learn to blend creativity and logic, identify innovation opportunities, and adopt pricing models that reflect the true value agencies offer.
Together with Trustmedia and FamousGrey we want to empower decision-makers with impactful communication.
The updated law now covers workplace stress and burnout risks, showing a greater concern for employee well-being beyond specific forms of misconduct.
Karen Corrigan summarized her vision on the communication industry in this small booklet. We and our Expert Centers will develop tools and services on her mantra “We are VALUE C.R.E.A.T.O.R.S”.