Guidelines on AI & Communication
Together with UBA, we introduce 10 principles for the proper use of AI in marketing and communication in Belgium.
Guidelines on AI & Communication
Developed in partnership with AdaStone (our legal partner), these guidelines emphasize responsible AI deployment to foster trust and accountability in commercial communication practices. They tackle various challenges such as transparency, diversity, data protection, and ethical considerations. Given the continuous evolution of AI technology and its legal landscape, these guidelines are designed to be dynamic, ensuring they remain relevant amidst ongoing technological and legal advancements.
This initiative underscores the growing significance of AI in revolutionizing communication practices while acknowledging the need for ethical frameworks to mitigate potential risks and ensure inclusivity. As AI technology continues to evolve alongside the accompanying legal landscape, these guidelines remain dynamic, allowing for regular updates to align with the latest technological and regulatory developments. Through concerted efforts and collaboration among industry stakeholders, the aim is to uphold trust, integrity, and responsibility in leveraging AI for effective and ethical communication strategies.
