Tools & Services

The Custometer is a readers survey for customer media, initiated by Custo/ACC and conducted by Human8. Available to evaluate print magazines & online content (adapted for online magazines, blog & e-letters).

This global initiative, inspired by the UK's All In Initiative, establishes an industry baseline for improvement plans led by WFA's task force, with EACA participation. National associations globally contribute.

The ACC Hourly Rates survey allows you to benchmark your commercial hourly rates for a multitude of different functions and disciplines. 

Many of you have asked us to put more focus on decent pitching procedures. Therefore, we are excited to introduce the Pitch Survey 2024.

The Profitability Survey compares your agency's key performance indicators with other ACC members for the past year versus the previous one.

The ACC Salary Survey compares your agency's remuneration globally and by discipline with other Belgian communication agencies.

Our Sentiment Survey assesses workplace well-being and overall sentiments across 91 agencies with 800+ participants. ​

B2B information portal

Antaxius provides advice, conducts arbitration, and handles disputes in both the administrative and judicial phases for national legal bodies and the Court of Justice of the European Union.​

Bea World Festival – The International Festival of Events and Live Communication

Bizili: Top digital license for 80,000+ Belgian businesses, backed by Reprobel, a global copyright leader.

A carbon accounting software for sustainability consultancies.

Grant consulting

Support young job seekers with a migrant background in Belgium by being their mentor. Look together for a good match within your sector.

The Ecological Entrepreneur guides your organization toward making a positive sustainable impact in a feasible timeframe.

ACC and PitchPoint have partnered to introduce COLLAB: a powerful tool by PitchPoint that streamlines and professionalizes the evaluation process.

Famework, an online matching platform, provides brands and agencies access to relevant content for each brand.

AdaStone, a sector focused and full-service law firm, is your "One-stop shop" for all legal needs in the sectors relevant to ACC members. 

My Impact Tool is a tailor-made platform dedicated to improving the environmental and societal performance of event & communication projects.

Read My Lips, Belgium's premier speakers' bureau, represents over 250 keynote speakers and moderators.

Top talent deserves first-class software to work with every day. Teamleader Orbit is the agency software for your marketing agency, digital agency, or IT company.

The Future Laboratory and ACC teamed up to launch The Agency Pitch Service, to help and extend your strategic and creative teams.

ElaN Languages checks your language skills and helps you improve them.

The AC© Protection Tool safeguards your strategic and conceptual recommendations for a period of 5 years.

The JEP acts as the self-disciplinary body for Belgium's advertising sector. Its role is to ensure the correctness and fairness of advertising messages to the public.

The ICC emphasizes transparent commercial communication. To address the surge in Native Advertising, Communicatie Centrum, with ACC, introduced a specific code.

The ACC Expert Center Sector Challenges compiled a whitepaper on how to allow agencies to work for conflicting accounts by assuring confidentiality procedures.
 

UBA and ACC created a concise contract covering advertiser-agency agreements, including legal and other aspects.

The ACC Legal & Finance Expert Center provides a free, regularly updated sector contract template for freelancers to ACC members.

ACC and KOAN LAW presents a concise contract format, addressing all legal aspects to foster a positive agency-influencer relationship.

There is growing attention around irresponsible and excessive alcohol consumption, particularly among young people, and rightfully so. Efforts to combat alcohol abuse are increasing from various angles.

This document clarifies GDPR principles in professional contexts, offering examples and recommendations for digital communication.

These principles help ensure clear and honest environmental claims in marketing and communications. They prevent misleading information and omissions.

With these guidelines, independent advertising production houses and communication agencies aim to achieve a healthy and professional collaboration.

Together with the Advertising Council, the UBA and the UMA, we've updated the AI guidelines to reflect the current landscape. These are the 12 principles for the proper use of AI in marketing and communication in Belgium.

The Influencer Guidelines help online influencers, advertisers, agencies, media and platforms to protect the consumer and to offer legal certainty.

AdaStone streamlines contract processes, providing tailored contracts and assisting in negotiations with a focus on sector-specific rules.

Did you know that you can reduce your taxes based on a copyright concession contract?

AdaStone evaluates impact collaboratively, ensuring legal security. They help secure rights for using works and performances as needed.

AdaStone offers insights to enhance your chances of success in future tenders, providing a compliance audit for your next pitch.

AdaStone ensures GDPR compliance, defines project partner roles, and guarantees legal compliance for your project.

AdaStone assesses and resolves disputes over intellectual and personal rights, aiming for amicable solutions.

Facing an e-reputation issue for your client? AdaStone, an ACC partner, provides legal support for privacy violations, defamation, and the right to reply.

Broadcasters acquiring creative agencies raises concerns in pitches. Use ACC's NDA with AdaStone (enclosed) for fair conditions.

ACC, with UBA and UMA, introduced a unified Pitch Charter for transparent, responsible, and fair pitches across various communication disciplines.

This webinar was about the new Belgian Food Advertising Code coming in 2026, with stricter rules to protect minors. We learned more about what’s changing, how it will affect your campaigns, and what to do next.

To simplify for clients dealing with multiple agencies, ACC has a standardized set of Sales & Purchase terms, signed "ACC."

This contract allows the voluntary giving up of personal and creative rights, including image, name, voice, and copyright. 

We ensure our members provide quality services, adhere to sector codes, maintain positive workplaces, and foster respectful supplier relationships. New members sign the ACC Charter outlining these practices.

The 5th AGENCY OF THE YEAR awards, supported by ACC, highlight the business side of successful agencies and their value to clients.

Let’s take this opportunity to improve our sector’s reputation from the inside out.  
We know why we love our career so much. Now, it’s time to show the world with #AgencyVibes

The Agency should complete and send this Production Insurance Briefing Specification (“PIBS”) and the script of the Film to Production Companies it wishes to pitch to produce the Film(s). 
 

How to reduce the carbon footprint of your campaign? Start by measuring it! The free tools of CommToZero will do exactly that. 

UBA and ACC created a Client Brief Guide and Documents for various agencies, posing key questions for clients before briefing.

It’s time to bring creativity back to the forefront. Let’s start the conversation and unlock greater value together.

Learn recession-thriving strategies in Marc Fauconnier's 'Crisis. Hurray!' Analysts foresee a tough 2023 due to low consumer confidence from war, rising energy costs, and 2022 inflation.

ACC's Board, guided by Allyens, initially developed DE&I guidelines, emphasizing social responsibility in the workplace and messaging.

In collaboration with UBA & UMA, we customized the WFA D&I Guide for Belgium, and Allyens created a 'self-test' for companies' diversity and inclusion in the creative process.​

Discover the new EACA Ad Accessibility Mini-Guide, created to help agencies future-proof their work under the European Accessibility Act. Packed with practical checklists, clear design tips, and inspiring brand cases, this guide is a must-read for creative and strategic teams.

The Expert Center Public & Influencer Relations showcases its expertise with this latest whitepaper, where they dive into all the building blocks of a successful influencer campaign and explain all the buzzwords you might encounter while working on it. It’s a testament to the Expert Center’s deep understanding and leadership in the field.

We're looking for an intern to bring a little extra sparkle to the team!

Ready to feel the love in your professional life? Get ready for MatchMaker 2.0, the platform for igniting sparks between agencies.

ACC and Event Confederation, with UBA support, urge clients to pay invoices in 30 days, easing cashflow challenges for members.

Learn to blend creativity and logic, identify innovation opportunities, and adopt pricing models that reflect the true value agencies offer.

Together with Trustmedia and FamousGrey we want to empower decision-makers with impactful communication.

The updated law now covers workplace stress and burnout risks, showing a greater concern for employee well-being beyond specific forms of misconduct.

The Sustainability Academy is an online certification program to equip your organization with practical insights and skills for driving the shift toward a sustainable future, created by The Ecological Entrepreneur and CommToZero. You will gain not just strategic knowledge but hands-on, practical solutions to benefit your organization.
 

How to lead a group in changing times.

The communications industry faces intense pressure, with tighter margins than ever. At ACC, we aim to unite and empower agencies to tackle these challenges and seize new opportunities.

Karen Corrigan summarized her vision on the communication industry in this small booklet. We and our Expert Centers will develop tools and services on her mantra “We are VALUE C.R.E.A.T.O.R.S”.

Our goal is to train and integrate better-qualified school leavers.