EACA Ad Accessibility Mini-Guide

Discover the new EACA Ad Accessibility Mini-Guide, created to help agencies future-proof their work under the European Accessibility Act. Packed with practical checklists, clear design tips, and inspiring brand cases, this guide is a must-read for creative and strategic teams.

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EACA Ad Accessibility Mini-Guide

Discover the new EACA Ad Accessibility Mini-Guide, created to help agencies future-proof their work under the European Accessibility Act. Packed with practical checklists, clear design tips, and inspiring brand cases, this guide is a must-read for creative and strategic teams. It shows how accessibility can drive better performance, inclusion, and brand impact. From captioned ads to inclusive design standards; everything you need to get started is inside.

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Guidelines on AI & Communication

Together with the Advertising Council, the UBA and the UMA, we've updated the AI guidelines to reflect the current landscape. These are the 12 principles for the proper use of AI in marketing and communication in Belgium.