Profitability Benchmark Report

The Profitability Survey compares your agency's key performance indicators with other ACC members for the past year versus the previous one.

The new Profitability Benchmark Report is available for download.

Based on data from 112 member agencies, the report gives a clear picture of how our sector performed in 2024 and what to expect for 2025.

You’ll find insights on:

- How income, margins, and costs evolved in 2024

- Differences between agency types, sizes, and regions

- Key challenges such as salary pressure, efficiency, and consolidation

- Expectations for 2025, showing where optimism and caution meet

- The reflections of 3 members of the ACC Board

This year we’ve chosen a more sustainable way of sharing: the full report is available digitally, with all the value but less printed paper.

More information: petra@acc.be

The ACC Salary Survey compares your agency's remuneration globally and by discipline with other Belgian communication agencies.

The ACC Hourly Rates survey allows you to benchmark your commercial hourly rates for a multitude of different functions and disciplines.

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