AI @ Work
Explore the latest in AI and its potential impact on jobs and industries. We'll delve into current scientific theories and evidence regarding AI's occupational impact, offering practical guidelines for job redesign in the AI era.
AI @ Work
Artificial intelligence is already reshaping the communications sector - transforming how content is created, researched, and delivered. But what does this mean for professionals working in this sector? In this interactive session, we will explore five methods to analyse the future of work and apply them to communications jobs. Participants will examine how AI impacts the execution of tasks such as text generation, image creation, and research; assess its broader effects on workflows and job roles; and develop strategies to balance AI automation with human expertise. Through hands-on exercises and group discussions, you’ll leave with a clearer understanding of where AI fits in your profession and how to prepare your organisation for its evolving role.
General information
All
ACC Initiated
29 April - 10:00 - 14:00
Early Bird: €395 + VAT (before 31.12.2024)
Members: €435 + VAT
Non-members: €575 + VAT
What you will learn
- Be able to apply five methods to analyse AI's impact on work in the communications sector.
- Understand the task-level impact of AI in content creation and research in terms of productivity gains, skill needs and skill use.
- Evaluate AI exposure in communications roles using task analysis and assess its implications for job design.
- Explore broader organisational shifts as AI transforms work processes and coordination.
- Develop actionable insights on how to use AI effectively while maintaining human creativity and judgment.
Meet the speaker
Laura Nurski is a quantitative social scientist specializing in jobs, organizations, and labor markets of the future. She holds Ph.D. in Economics (Industrial Organization), a Master of Advanced Studies in Economics and a Master of Business Engineering from KU Leuven. As a former data scientist herself, she has researched organization design, job design and Future of Work trends in several research institutes, including universities, think tanks and non-profits.
Language
English
Who will benefit most from this course
This Brainery is perfect for management positions and HR and Talent Managers or the person responsible for the work processes and flow of your teams.
Cancellation Policy:
- Cancellations within 15 business days will result in a 50% charge.
- Cancellations within 10 business days require full payment. Name changes are free of charge.
If you have any questions, please contact brainery@acc.be.