Media Essentials
Join our three-part series empowering young accounts and project managers with a solid foundation in traditional and digital media.
Media Essentials
Join us for a series of three dynamic sessions, hosted by Mediabrands, designed to equip young accounts and project managers with a solid foundation in both traditional and digital media.
General information
All
February 2026
Early Bird: €495 + VAT (before 01.02.2026)
Members: €535 + VAT
Non-members: €695 + VAT
Session 1: The Belgian Mediascene
Speakers: TBD
Explore TVBvod, dOOH, Audio, Cinema, and Newsbrands/Print.
Review basic media principles and the KPI wheel.
Get the latest insights on the media landscape.
Session 2: Strategy & Trends
Speakers: TBD
Dive into data, insights, and tools shaping today's media landscape.
Understand audiences through desk research.
Gain insights into lead times and how a media agency operates.
Session 3: Digital Media
Speakers: TBD
Uncover the realms of SEA, bannering, Social, Programmatic, Data, and AI.
What will you learn:
- Understand fundamental media principles and key touchpoints for effective brand communication.
- Explore the concept and implementation of a full-funnel media strategy.
- Gain insights into digital brand growth strategies, including social media, programmatic advertising, search, and KPI setting for effective reporting.
Language:
English
Who will benefit most from this course:
Every young accounts or project managers how wants to learn more about both traditional and digital media.
For those seeking a challenge, a Certification test awaits at the end!
Cancellation Policy:
- Cancellations within 10 business days will result in a 50% charge.
- Cancellations within 5 business days require full payment. Name changes are free of charge.
If you have any questions, please contact brainery@acc.be