Strategy for Accounts
Crash course on brand and strategy; delve into effectiveness, distinguish from efficiency, and impact on business. Enhance client communication for improved campaigns.
Strategy for Accounts
The first session offers a 3-hour crash course on brand and strategy by Francesco Caccamese & Vincent D’Halluin. In the second session with Dominique Poncin & Yves Van Landeghem, explore effectiveness, its distinction from efficiency, and its impact on business, marketing, and communication objectives. Learn to clarify these aspects with clients for improved briefs and campaigns.
General information
All
Members: €275
Non-members: €375
The ABC of Strategy’ By Francesco Caccamese & Vincent D’Halluin from mortierbrigade
While talking with clients about brands and strategy, loads of jargon and names are being used. The ABC of strategy offers a crash course in the key areas of brands and strategy today.
In this 3-hour session, you will get a broad overview of the tools, methods, and hot topics in the world of strategy. The ABC will help you in joining the discussion, being at ease talking strategy and understanding strategy, brands, and strategists better.
- The first session will take place at mortierbrigade: Waelhemstraat 77, 1030 Schaarbeek
‘How to challenge your clients on strategy?’ By Dominique Poncin from FamousGrey & Yves Van Landeghem from Publicis Groupe
What effectiveness is and why it matters, how it differs from efficiency and why you should care.
How business, marketing, communication, and campaign objectives relate to each other.
How you can make sense of them all and most importantly: how you can help to define them more clearly with your clients to produce better briefs, ideas, and campaigns.
The second session will take place at the WPP campus: Victoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node
If you have any questions or if you're interested in finding out when the next Brainary will take place, please contact mike@acc.be.
Cancellation Policy:
- Cancellations made within 10 business days before will incur a 30% charge.
- Cancellations within 5 business days will result in a 50% charge.
- Cancellations within 3 business days require full payment. Name changes are free of charge.