Expert Center
Content Marketing

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Content Marketing

The Expert Center Content Marketing, also known as Custo, promotes, protects, and professionalises our members as custom content and content marketing agencies.  
 

Custo promotes the use of content as an effective marketing tool. Custo helps advertisers get the best results with their content (marketing) projects and showcases the range of channels that can be used to engage customers from digital to the more traditional customer magazines 

 

All members of this Expert Center should receive +50% of their income from content marketing.  

 

 

MEMBERS OF THE EXPERT CENTER CONTENT MARKETING ARE:

BeContent

Bold & Pepper

Boson Content

com&co

De Contentfabriek

HeadOffice

Hotel Bonka

JaJa

LikeMinds

Magelaan

MediaMixer

Newsmaster

OnlyHumans

Propaganda

Publicis Groupe

Spyke

The Fat Lady

Interesting for Content Marketing

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Custometer

The Custometer is a readers survey for customer media, initiated by Custo/ACC and conducted by Human8. Available to evaluate print magazines & online content (adapted for online magazines, blog & e-letters).

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Guidelines on AI & Communication

Together with the Advertising Council, the UBA and the UMA, we've updated the AI guidelines to reflect the current landscape. These are the 12 principles for the proper use of AI in marketing and communication in Belgium.

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Contract Influencer

ACC and KOAN LAW presents a concise contract format, addressing all legal aspects to foster a positive agency-influencer relationship.