Connection Planner
You strategically implement campaigns by recommending optimal touchpoints aligned with the brand strategy to achieve objectives and engage the audience effectively.
Connection Planner
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As a Connection Planner, you provide strategic rigour and apply the relevant metrics into the implementation of a campaign. Based on the defined brand strategy, you recommend the best touchpoints for reaching the brand’s objectives and touching the audience in a relevant way.
- You have to define and track the KPIs in each specific phase of each campaign.
- You're responsible for bridging the story and the system of a campaign, selecting the key message and constructing the mechanics. It's about what, how, when and where the concept shows up.
- You’re able to translate the creative concept in these different channels and technologies in order to make the idea stand out.
- Creation
- Client Service