Offline Media Expert
You specialize in traditional advertising channels like print, TV, radio, and outdoor. Your role involves planning, buying, and optimizing ad space to reach a wider audience and meet marketing goals through data-driven decisions.
Offline Media Expert
Back to overview
As an Offline Media Expert, you focus on traditional advertising channels such as print, TV, radio, and outdoor. You plan, buy, and optimize ad space, leveraging market research for audience targeting. Negotiating vendor contracts, monitoring campaign performance, and making data-informed decisions are key responsibilities. Your role enhances the agency's ability to effectively use traditional media to reach a wider audience and meet marketing goals.
- You operate media planning and buying for your client portfolio on your channel (TV, radio, ...) in alignment with Strategy Development guidelines and usage of appropriate decision frameworks.
- You ensure the smooth running of campaigns, respecting deadlines.
- Your responsibility is to ensure client satisfaction with the campaign delivery and performance.
- You are accountable for reaching the target objectives/productivity plan, driving the trading teams to reach their objectives.
- Your thorough attention to detail minimizes errors and ensures quality.
- Your ability to adapt to changing circumstances and be flexible in handling different situations.
- Your proficiency in planning and purchasing media services.
- Your strong knowledge of partners and suppliers in the fields of media, technology, data, and content.
- Your extensive knowledge and experience in advanced programmatic advertising.
- Client Service
- Strategy