Young Account Bar: Unlimit your impact: Marketing & Media by Carrefour Belgium
This Young Accounts Bar edition, Dave Froidcoeur and Pierre Jacquemin explain what you need to know about retail marketing & media and the future of it.
Young Account Bar: Unlimit your impact: Marketing & Media by Carrefour Belgium
This session, Carrefour welcomes the Young Account in their Belgian Head Quarters. Dave Froidcoeur and Pierre Jacquemin will take us to the world of Retail Marketing & Media.
General information
All
18:30 - Doors open
19:00 - Start session
21:30 - End
FREE
Unlimit your impact: Marketing & Media at Carrefour Belgium
Dave and Pierre from Carrefour Belgium will kick off the evening with an introduction to the company, followed by a deep dive into how marketing works within the fast-paced world of retail.
They’ll cover:
The role and challenges of marketing in the retail landscape.
MMM (Marketing Mix Modeling): what it is and how it drives smarter decisions.
The in-house media operations and how Carrefour manages its own media sales.
The hosting agency is kindly providing food for everyone. If you can’t make it, we ask that you cancel via email at least 24 hours in advance. Late cancellations or no-shows will result in a €50 fine charged to your agency.